What is fashion?

“Cages” or “Freedom”

Everyone begins with a pure idea of fashion — to express, to rebel, to break free, to change the world.
By launching a brand, they invite the world to blend with their vision.

But once they reach the top, something shifts.
Fear creeps in — fear of losing it all to the next wave of rebels, just like they once were.

So they begin to control.
They impose order.
They resist change.
They cling to the top.

Through scarcity, symbolism, and status,
they build cages out of what once was freedom —
ensuring the outcome.

OBLADI isn’t here to fight or resist.

We’re here to create, to admire, to explore —
to rediscover the true spirit of fashion.