About us
OBLADI is the audacious pulse of avant-garde fashion, where innovation and creativity collide like fireworks. Founded by Doi Yasushi after his legendary stint with Yohji Yamamoto, OBLADI isn’t just a brand—it’s a bold rebellion against the mundane. As Art Director, Yasushi rallied a fearless crew of designers who live for breaking rules and flipping style on its head.
In 2018, the enigmatic D'énigme label was unleashed, setting the stage for OBLADI’s explosive evolution. By 2023, our vision erupted into a captivating brand inspired by the spirit of The Beatles’ song “Obladi - Oblada”. The brand’s philosophy "Life goes on" encourages individuals to embrace their boldness and express themselves freely through fashion, knowing that in the grand scheme, it all comes together.
At OBLADI, we revel in meticulous handicraft and the audacity of unique design. Each piece is a bold rebellion, daring you to dive into the provocative conversation of style and self-expression. If you vibe with our vision, welcome to our audacious community of creators and dreamers—if not, well, this isn't your scene.
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